Vearthy's Compass

Vearthy

Vearthy's Compass

We want to lay out what we believe in, what we're striving toward, and how we plan to grow - in plain text for everyone to see. On this page, we outline our guiding principles and core values.

Small acts scale. In the grind of everyday life, choosing high quality, low impact essentials adds up. Enough plastic, enough pain. Choose better for yourself and the earth comes with it.

Our 5 Commitments

  • Choose lower impact - even when it costs more or takes longer.
  • Build to last - tough gear, repair over replace, replaceable parts when needed.
  • Keep learning - improve materials, suppliers, and proof as we grow.
  • Designed for real life - feels good to use, accessible on price, built close to home whenever we can.
  • Tell the truth - celebrate progress, admit trade offs, publish the plan.

How That Shows Up Today

Materials

Bamboo first, expanding into proven low impact alternatives.

Packaging

Compostable by default, recyclable if we cannot do better.

Shipping

Carbon neutral through our commerce stack, with transparent tracking.

Proof in motion

Relocating brush head production to Canada, increasing third-party testing, and publishing simple annual impact snapshots.

Where We’re Headed

  • Hire 1 to 2 values-aligned people specifically for growth.
  • Grow exponentially (tell your friends about us 🤭).
  • Offer 1-2 more innovative products the next 6 months.
  • Chart a path to operate from Whitefish River First Nation.
  • Track two things to start: shipping carbon removed and the share of renewable vs synthetic materials.

Why We Care

Before Vearthy, our founder Jordan spent more time outside than on screens - guiding in Jasper and Sooke, working as a park ranger on BC’s coast, and spending long days where the only sound was wind, streams, and birds (see more about that here). Seeing intact places from a helicopter, on top of a glacier, from a boat on a coastal inlet, and from mountain peaks makes trade offs feel simple: do the right thing, even if it takes longer and costs more. That’s the compass behind Vearthy.

Vearthy • Product Journey

High Quality, Low Impact - Our Timeline

Every date below marks a decision customers care about: when we ordered, launched, sold out, and restocked - plus the improvements that keep impact low and quality high.

Order First sale Sellout Restock Retail partner Packaging Finance Production Impact Company Compliance R&D
2020
Dec 2020
Began research into sustainable materials and product directions. Chose bamboo as a core resource.
ResearchMaterials
2021
Jan 28 2021
Incorporated Vearthy. Supplier outreach and values guardrails.
Company
Mar 02 2021
Futurpreneur loan approved to fund first order.
Finance
Mar 03 2021
Placed first manufacturer sample orders.
Order
Apr 09 2021
Signed manufacturing agreement for bamboo lyocell bedding.
Production
May 31 2021
First sale.
First sale
Jul 23 2021
Retail partner: S&S Appliance and Mattress.
Retail
Jun 27 2021
Joined carbon removal program for shipping.
Impact
Nov 25 2021
Invested in 100% compostable shipping mailers.
Packaging
2022
Feb 19 2022
Retail partner: 3 Singing Birds.
Retail
Jun 22 2022
Retail partner: iKhaya.
Retail
June 22 2022
Retail partner: Shoppe JV Interiors.
Retail
2023
May 26 2023
Began R&D on new products while staying aligned to core values.
R&D
Jun 06 2023
Ordered test batch: bamboo toothbrush and plant-based replacement heads.
OrderToothbrush
Jul 19 2023
Secured loan to scale toothbrush inventory if initial traction hit.
Finance
Jul 20 2023
First sale of toothbrush and heads.
First saleToothbrush
Jul 30 2023
Invested in smaller compostable mailers for toothbrush heads.
Packaging
Jul 31 2023
Ordered duvet covers to extend bedding line.
OrderDuvet
Aug 10 2023
Sold out of first toothbrush and head order.
SelloutToothbrush
Sept 23 2023
Toothbrushes back in stock.
RestockToothbrush
Sept 25 2023
Added compostable bubble mailers for toothbrush shipments.
Packaging
Dec 26 2023
First sale of duvet cover.
First saleDuvet
2024
Dec 19 2024
Ordered new sheet shipping bags with updated supplier.
Packaging
2025
Mar 04 2025
Toothbrushes back in stock again.
RestockToothbrush
May 31 2025
Out of stock of toothbrushes and replacement heads.
SelloutToothbrush
Jul 07 2025
Began research on bamboo travel cases.
R&DTravel case
Jul 22 2025
Placed first order of bamboo toothbrush travel cases.
OrderTravel case
Jul 27 2025
First sale of travel case.
First saleTravel case
Aug 11 2025
Registered for GST/HST account.
CompanyCompliance
Sept 24 2025
Began research on a new innovative product.
R&D

We’re not telling you this because we think we're perfect - we’re telling you this so that we can be held accountable and continue to drive innovation in the space. 

That means building better so things last, wasting less by choosing renewable materials, packing smarter to reduce emissions and repairing more so that you can keep what you love in use.

This will be a living document, updated as we grow to show transparency.  

When we miss, we’ll admit it; when we learn, we'll apply the knowledge; when we prove it, we’ll show our work.

If that sounds like your kind of progress, you’re in the right place.

Thank you for your support 💚