Materials
Bamboo first, expanding into proven low impact alternatives.
Vearthy's Compass
Vearthy's Compass
We want to lay out what we believe in, what we're striving toward, and how we plan to grow - in plain text for everyone to see. On this page, we outline our guiding principles and core values.
Small acts scale. In the grind of everyday life, choosing high quality, low impact essentials adds up. Enough plastic, enough pain. Choose better for yourself and the earth comes with it.
Our 5 Commitments
- Choose lower impact - even when it costs more or takes longer.
- Build to last - tough gear, repair over replace, replaceable parts when possible.
- Keep learning - improve materials, suppliers, and proof as we grow.
- Design for real life - it should feel good to use, be accessible on price, and built close to home whenever we can.
- Tell the truth - celebrate progress, admit trade offs, publish the plan.
How That Shows Up Today
Packaging
Compostable by default, recyclable if we cannot do better.
Shipping
Carbon neutral through our commerce stack, with transparent tracking.
Proof in motion
Relocating brush head production to Canada, increasing third-party testing, and publishing simple annual impact snapshots.
Where We’re Headed
- Hire 1 to 2 values-aligned people specifically for growth.
- Grow exponentially (tell your friends about us 🤭).
- Offer 1-2 more innovative products the next 6 months.
- Chart a path to operate from Whitefish River First Nation.
- Track two things to start: shipping carbon removed and the share of renewable vs synthetic materials.
Why We Care
Before Vearthy, our founder Jordan spent most of his time outside - guiding in Jasper, Fairmont Hot Springs and Sooke, working as a park ranger on BC’s coast, and spending long days where the only sound was wind, streams, and birds (more about that here). Seeing intact places from a helicopter, on top of a glacier, from a boat on a coastal inlet, mountain peaks, deep in the heart of a coastal rainforest, makes trade offs feel simple: do the right thing, even if it takes longer and costs more. That’s the compass behind Vearthy.
Vearthy • Product Journey
High Quality, Low Impact - Our Timeline
Every date below marks a decision customers care about: when we ordered, launched, sold out, and restocked - plus the improvements that keep impact low and quality high.
Order First sale Sellout Restock Retail - Refillery Retail - Dentist Packaging Finance Production Impact Company Compliance R&D
2020 ▼
Dec 2020
Began research into sustainable materials and product directions. Chose bamboo as a core resource.
2021 ▼
Jan 28 2021
Incorporated Vearthy. Supplier outreach and values guardrails.
Mar 02 2021
Futurpreneur loan approved to fund first order.
Mar 03 2021
Placed first manufacturer sample orders.
Apr 09 2021
Signed manufacturing agreement for bamboo lyocell bedding.
May 31 2021
First sale.
Jul 23 2021
Retail partner: S&S Appliance and Mattress.
Jun 27 2021
Joined carbon removal program for shipping.
Nov 25 2021
Invested in 100% compostable shipping mailers.
2022 ▼
Feb 19 2022
Retail partner: 3 Singing Birds.
Jun 22 2022
Retail partner: iKhaya.
June 22 2022
Retail partner: Shoppe JV Interiors.
2023 ▼
May 26 2023
Began R&D on new products while staying aligned to core values.
Jun 06 2023
Ordered test batch: bamboo toothbrush and plant-based replacement heads.
Jul 19 2023
Secured loan to scale toothbrush inventory if initial traction hit.
Jul 20 2023
First sale of toothbrush and heads.
Jul 30 2023
Invested in smaller compostable mailers for toothbrush heads.
Jul 31 2023
Ordered duvet covers to extend bedding line.
Aug 10 2023
Sold out of first toothbrush and head order.
Sept 23 2023
Toothbrushes back in stock.
Sept 25 2023
Added compostable bubble mailers for toothbrush shipments.
Dec 26 2023
First sale of duvet cover.
2024 ▼
Dec 19 2024
Ordered new sheet shipping bags with updated supplier.
2025 ▼
Mar 04 2025
Toothbrushes back in stock again.
May 31 2025
Out of stock of toothbrushes and replacement heads.
Jul 07 2025
Began research on bamboo travel cases.
Jul 22 2025
Placed first order of bamboo toothbrush travel cases.
Jul 27 2025
First sale of travel case.
Aug 11 2025
Registered for GST/HST account.
Sept 24 2025
Began research on a new product.
Dec 19 2025
Retail partner: The Keep Refillery (Creemore, Meaford, and Kingston).
2026 ▼
Jan 15 2026
Retail partner: Fill - Kelowna’s Refill Store.
Jan 29 2026
Ordered test batch: new product TBH.
Feb 02 2026
Began having toothbrush heads manufactured in Canada 🇨🇦.
Feb 05 2026
Began researching new ways to offset carbon footprint.
Feb 16 2026
Implemented new 1 order = 1 tree planted program with Ecologi.
Feb 27 2026
Retail partner: Vancouver Island Refillery.
Mar 03 2026
Ordered first batch of new reusable bamboo cotton face pads.
Mar 17 2026
Retail partner: Be Clean Naturally.
Apr 01 2026
Ordered new batch of toothbrushes with updated eco-focused packaging.
Apr 02 2026
Retail partners: Beaverton Dental Office, Rose Dental Centre, Manor Dental Centre, Pefferlaw Dental Centre, Dentistry by the Bay (Midland), Aster Family Dental, and Maplebrook Dental.
Apr 07 2026
Launched presale for reusable bamboo cotton face pads.
Apr 08 2026
First sale of reusable bamboo cotton face pads.
Apr 11 2026
Sold out final stock of internationally manufactured toothbrush heads.
We’re not telling you this because we think we're perfect - we’re telling you this so that we can be held accountable and continue to drive innovation in the space.
That means building better so things last, wasting less by choosing renewable materials, packing smarter to reduce emissions and repairing more so that you can keep what you love in use.
This will be a living document, updated as we grow to show transparency.
When we miss, we’ll admit it; when we learn, we'll apply the knowledge; when we prove it, we’ll show our work.
If that sounds like your kind of progress, you’re in the right place.
Thank you for your support 💚